Design That Performs
Beautiful design that does not convert is decoration. Every design decision we make is connected to a user behaviour we are trying to change and a metric we are measuring. We design to hypothesis, validate with users, and iterate based on data — not on stakeholder preference.
Research Methods We Use
- User interviews and contextual inquiry
- Card sorting and tree testing for information architecture
- Usability testing with think-aloud protocol
- First-click testing and five-second tests
- Heuristic evaluation against Nielsen Norman principles
- Analytics review and session recording analysis
Design System Development
A design system is not a component library — it is the single source of truth for visual and interaction decisions across a product. We build design systems in Figma with component properties, auto-layout, and variables, paired with a code implementation in the target framework. Design tokens connect the two so a colour change propagates everywhere in one edit.
Accessibility
WCAG AA compliance is a minimum standard, not a feature. We integrate accessibility testing into the design process — not as a post-launch audit. Colour contrast checked against WCAG 3.0 APCA. Keyboard navigation mapped for every interaction. Screen reader testing with NVDA and VoiceOver.